rojgartak

Prebid.js -Indian Traffic ke liye AdX eCPM Boost Script

By rohitsriva1204

Ye script Prebid.js use karta hai to header bidding setup karne ke liye, jo Indian traffic ke liye eCPM badhata hai. Isme Pubmatic, InMobi, Xandr, aur Rubicon jaise SSPs ke bidders hain, jo Indian market mein acha perform karte hain. Bas apne IDs daal, aur GAM ke saath sync karke chalao. Easy steps ke saath setup karo aur revenue badhao! 💰

Step 1: Basic Setup Check Karo aur Ready Karo, Bhai! 🛠️

Kyun Zaroori Hai? Prebid.js ko chalane ke liye teri website pe Google Ad Manager (GAM) ka setup hona chahiye, aur kuch SSPs (Supply Side Platforms) ke accounts bhi chahiye. Bina iske game nahi jamta! 😏

Kya Karna Hai?

  1. GAM Account Check Kar:
    • Agar tera Google Ad Manager account nahi hai, toh https://admanager.google.com pe ja aur sign up kar. Free hai, par approval mein 1-2 din lag sakte hain. ✅
    • Agar pehle se account hai, toh dashboard mein login karke check kar sab set hai ya nahi.
  2. SSPs ke Accounts Banao:
    • Indian traffic ke liye best SSPs: Pubmatic (pubmatic.com), InMobi (inmobi.com), Xandr (xandr.com), Rubicon (magnite.com). In sab pe sign up kar, apni website register kar, aur details le:
      • Pubmatic: Publisher ID aur Ad Slot ID. 📋
      • InMobi: mkSiteId aur Placement ID.
      • Xandr: Placement ID.
      • Rubicon: Account ID, Site ID, Zone ID.
    • Har SSP ke dashboard se ye IDs nikal aur note kar. Ye IDs script mein daalenge. ✍️
  3. Website pe HTTPS On Kar:
    • Ads sirf HTTPS sites pe chalte hain. Agar teri site HTTP pe hai, toh SSL certificate laga (Cloudflare se free milta hai). 🔒
  4. GAM mein Ad Units Banao:
    • GAM dashboard mein ja, Inventory > Ad Units pe click kar. Naya ad unit bana, jaise ‘div-gpt-ad-123456789-0’. Is naam ko baad mein script mein use karenge. 🖥️

Kitna Time Lagega? 1-3 din (SSPs aur GAM ke approval ke liye).
Problem Kya Ho Sakti Hai? Agar teri site ka traffic low hai (<10k impressions/day), toh kuch SSPs approve nahi karenge. Alt: OpenX (openx.com) ya Sovrn (sovrn.com) try kar.
Tip, Bhai: Saare IDs ek Google Sheet mein save kar, taaki baad mein confusion na ho. 😎

Step 2: Prebid.js Download aur Customize Karo! 💻

Kyun Zaroori Hai? Prebid.js ek open-source tool hai jo header bidding handle karta hai. Ye browser mein chalta hai, bids collect karta hai, aur GAM ko pass karta hai. Isse eCPM badhta hai! 🔥

Kya Karna Hai?

  1. Prebid.js Download Kar:
    • Prebid.org pe ja aur “Download” section mein Prebid.js builder use kar. Select kar:
      • Bidder Adapters: Pubmatic, InMobi, AppNexus (Xandr), Rubicon. 🛠️
      • Modules: GAM (Google Ad Manager) adapter.
      • Baaki default hi rakho.
    • “Build” pe click karke prebid.js file download kar (ye ek JS file hogi, ~200KB). 📥
  2. Apni Website pe Upload Kar:
    • Is file ko apne server pe daal (jaise /js/prebid.js). Agar possible ho toh CDN use kar (faster loading ke liye). 🚀
  3. Check Docs if Needed:

Kitna Time Lagega? 10-15 minute.
Problem Kya Ho Sakti Hai? File badi ho sakti hai, toh page load slow ho sakta hai. Solution: Async load karo (jaise script mein hai).
Tip, Bhai: Prebid ke builder mein sirf wahi bidders select kar jo Indian traffic ke liye kaam karein, warna file size badhegi. 😎

Step 3: Prebid.js Script ko Website pe Lagao! 🚀

Kyun Zaroori Hai? Ye script ad units define karegi, bidders ko call karegi, aur GAM ke saath sync karegi. Isse tera eCPM boost hoga! 💰

Kya Karna Hai?

  1. Script Copy-Paste Kar:
    • Apni HTML page ke <head> section mein niche diya script paste kar. Ye main Prebid.js ka code hai.
  2. Placeholders Change Kar:
    • ‘YOUR_PUBMATIC_PUB_ID’ wagarah ko apne SSPs ke IDs se replace kar (Step 1 se liye honge). 🛠️
    • ‘div-gpt-ad-123456789-0’ ko apne GAM ad slot ID se change kar.
    • Sizes ko apne ad sizes se match kar (jaise 300×250, 728×90).
    • GAM script mein ‘/YOUR_NETWORK_CODE/’ ko apne GAM network code se replace kar (dashboard se milega).
  3. Body mein Ad Placeholder Add Kar:
    • <div id=”div-gpt-ad-123456789-0″></div> apni page ke body mein daal jahan ad dikhana hai.
  4. Pura Script Yaha Hai (copy kar):
<script async src="/js/prebid.js"></script>  <!-- Apna Prebid.js path daal -->
<script>
    var PREBID_TIMEOUT = 1000;  // 1 second timeout, high traffic pe 700ms karo
    var adUnits = [{
        code: 'div-gpt-ad-123456789-0',  // Apna GAM ad slot ID
        mediaTypes: {
            banner: {
                sizes: [[300, 250], [728, 90]]  // Apne ad sizes
            }
        },
        bids: [{
            bidder: 'pubmatic',
            params: {
                publisherId: 'YOUR_PUBMATIC_PUB_ID',
                adSlot: '/YOUR_AD_SLOT@300x250'
            }
        }, {
            bidder: 'inmobi',
            params: {
                mkSiteId: 'YOUR_INMOBI_SITE_ID',
                placementId: 'YOUR_PLACEMENT_ID'
            }
        }, {
            bidder: 'appnexus',
            params: {
                placementId: 'YOUR_PLACEMENT_ID'
            }
        }, {
            bidder: 'rubicon',
            params: {
                accountId: 'YOUR_ACCOUNT_ID',
                siteId: 'YOUR_SITE_ID',
                zoneId: 'YOUR_ZONE_ID'
            }
        }]
    }];

    var pbjs = pbjs || {};
    pbjs.que = pbjs.que || [];

    pbjs.que.push(function() {
        pbjs.addAdUnits(adUnits);
        pbjs.requestBids({
            bidsBackHandler: initAdserver,
            timeout: PREBID_TIMEOUT
        });
    });

    function initAdserver() {
        if (pbjs.initAdserverSet) return;
        pbjs.initAdserverSet = true;
        googletag.cmd.push(function() {
            pbjs.que.push(function() {
                pbjs.setTargetingForGPTAsync();
                googletag.pubads().refresh();
            });
        });
    }
</script>
<script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script>
<script>
    window.googletag = window.googletag || {cmd: []};
    googletag.cmd.push(function() {
        googletag.defineSlot('/YOUR_NETWORK_CODE/div-gpt-ad-123456789-0', [[300, 250], [728, 90]], 'div-gpt-ad-123456789-0')
            .addService(googletag.pubads());
        googletag.pubads().enableSingleRequest();
        googletag.enableServices();
    });
</script>
<!-- Body mein -->
<div id="div-gpt-ad-123456789-0"></div>
<script>
    googletag.cmd.push(function() { googletag.display('div-gpt-ad-123456789-0'); });
</script>

Kitna Time Lagega? 20-30 minute.
Problem Kya Ho Sakti Hai? Agar JS error aaye, toh browser console check kar (F12). Common error: IDs galat hona. 😖
Tip, Bhai: Indian traffic detect karne ke liye MaxMind ka free GeoIP JS use kar sakte ho, par Prebid auto geo pass karta hai, so zyada tension mat lo. 😉

Step 4: GAM mein Prebid Integration Setup Karo! 🔗

Kyun Zaroori Hai? Prebid ke bids ko GAM mein bhejna hai taaki highest bid jeete. Iske liye line items banane padenge. 💪

Kya Karna Hai?

  1. GAM Dashboard mein Jao:
    • Delivery > Orders > New Order create kar.
  2. New Line Item Banao:
    • Type: “Price Priority”, Target: Apna ad unit select kar.
  3. Key-Values Add Kar:
    • Targeting > Key-values mein ‘hb_pb’ (Prebid price bucket) add kar.
  4. Creative Setup Kar:
    • Prebid.js ke liye default creative use kar (Prebid docs mein milta hai).
  5. Floor Prices Set Kar:
    • Indian geo ke liye minimum floor price set kar (jaise $0.10 CPM), par pehle test karo. 💸
  6. Docs Follow Kar:

Kitna Time Lagega? 30-45 minute.
Problem Kya Ho Sakti Hai? Galat line item se ads nahi dikhenge. Solution: GAM support ya docs check kar.
Tip, Bhai: Agar bada setup hai, toh GAM API se automate karo. Python script chahiye toh bol, bana dunga! 😎

Step 5: Testing aur Optimization Karo, Bhai! 🧪

Kyun Zaroori Hai? Live karne se pehle check karna zaroori hai, warna revenue loss ho sakta hai. 😱

Kya Karna Hai?

  1. Test Page pe Script Run Kar:
    • Local server ya test page pe script daal ke check kar.
  2. Bids Check Kar:
    • Browser console mein pbjs.debug(true); add kar aur bids dekh.
  3. Indian IP se Test Kar:
    • VPN use kar (jaise ExpressVPN) aur Indian IP se check kar ads dikh rahe hain ya nahi. 🌍
  4. GAM Reports Dekho:
    • 1-2 din baad eCPM increase check kar. 📈
  5. Optimize Karo:
    • Timeout kam kar (700ms try kar), aur bidders add kar, Video/Native ads bhi try kar. 🎥
    • Fill Rate (>90%) aur Latency (<1s) monitor kar.
  6. Tools Use Kar:
    • AdOpsTools ya Chrome ka Prebid Inspector extension use kar. 🛠️

Kitna Time Lagega? 1-2 din.
Problem Kya Ho Sakti Hai? Agar floor price zyada rakha toh eCPM low ho sakta hai. Solution: Dynamic floors use kar (Prebid modules mein).
Tip, Bhai: Indian advertisers (jaise Flipkart, Amazon.in) target kar, aur site ka content improve kar. 😎

Extra Tips for Max eCPM Boost! 💥

  • Local Ads Target Kar: Indian brands jaise Flipkart, Amazon.in ke ads ke liye optimize kar. 🛒
  • Site Improve Kar: Organic traffic badhao, site speed fast karo. ⚡
  • Mobile App Hai?: Prebid Mobile SDK use karo. 📱
  • Legal Dhyan Rakh: Google policies follow kar, warna account band ho sakta hai. 🚫
  • Aur Help Chahiye?: Prebid forum ya AdExchanger check kar.
Coding

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